Privacy Policy
Eish Taxi — Privacy Policy
Last updated: 2 June 2026
This Privacy Policy explains how The Rufino Group ("we", "us", or "our") handles information in connection with the mobile game Eish Taxi (the "App"). By downloading or using the App, you agree to the practices described here.
If you have any questions, contact us via www.therufinogroup.com.
1. Summary
- Eish Taxi is a free, ad-supported arcade game.
- We do not require an account and we do not collect your name, email address, or other contact details.
- Your game progress (scores, stars, unlocked items, and settings) is stored only on your device.
- We show ads through Google AdMob, which may collect device identifiers and advertising-related data to deliver and measure ads.
- On iOS, you control ad tracking through Apple's App Tracking Transparency prompt, and (in some regions) through a consent message and the in-app "Manage ad preferences" option.
2. Information We Collect
2.1 Information you provide
None. Eish Taxi has no sign-up, login, or contact form, so we do not collect personal details from you directly.
2.2 Information stored on your device
The App saves the following only on your device (using the operating system's standard local storage). This information stays on your device, is not transmitted to our servers, and is removed when you delete the App:
- Your best score and game statistics
- Your in-game star balance and the items you have unlocked (taxi skins, roof signs, number plates, horns, and themes)
- Your settings (selected theme, sound, music, haptics, and swipe-assist preferences)
2.3 Information collected automatically by our advertising partner
To show and measure ads, Google AdMob (and the ad networks it works with) may automatically collect:
- Device and advertising identifiers (such as the iOS Identifier for Advertisers / IDFA, where permitted)
- Advertising data — your interactions with ads (impressions, clicks)
- Approximate location inferred from your IP address (city/region level, not precise GPS)
- Device and technical information — device model, operating system version, language, and similar
- Crash and performance data used to keep the App stable and diagnose problems
This data is collected and processed by Google in accordance with Google's own privacy policies. We do not receive your IDFA or precise identifiers ourselves.
3. How Information Is Used
The information above is used to:
- Run the game and save your progress on your device
- Display advertising, which keeps the App free
- Measure ad performance and prevent fraudulent or invalid ad activity
- Diagnose crashes and improve stability and performance
We do not use your information to build a profile of you for our own marketing, and we do not sell it for money.
4. Advertising, Tracking & Your Choices
Eish Taxi displays banner, interstitial (full-screen), and rewarded ads served by Google AdMob.
- App Tracking Transparency (iOS): When you first open the App, iOS may ask whether you allow tracking. If you decline, ads are still shown but are not personalised using your advertising identifier. You can change this any time in iOS Settings → Privacy & Security → Tracking.
- Consent (EEA, UK and similar regions): Where required, a consent message is shown before personalised ads are requested. You can review or withdraw your choices at any time in the App under Settings → Manage ad preferences.
- US state privacy choices: Depending on your state, you may have the right to opt out of certain data "sharing" for cross-context behavioural advertising. You can exercise these choices through the App's privacy controls and the iOS tracking setting.
To learn how Google uses data from apps that use its services, see Google's "How Google uses information from sites or apps that use our services" (https://policies.google.com/technologies/partner-sites) and the Google Privacy Policy (https://policies.google.com/privacy).
5. Legal Bases (EEA / UK Users)
Where the GDPR or UK GDPR applies, we rely on:
- Consent — for personalised advertising and any use of your advertising identifier. You may withdraw consent at any time.
- Legitimate interests — for non-personalised advertising, fraud prevention, and keeping the App secure and functional.
6. How Information Is Shared
We share data only as needed to operate the App:
- Google AdMob / Google — as our advertising and analytics provider, to serve and measure ads.
We do not sell your personal information for money. Some sharing of identifiers with advertising partners may be considered a "sale" or "share" under certain US state laws; you can opt out using the in-app privacy controls and the App Tracking Transparency setting described above. We may also disclose information if required by law or to protect our legal rights.
7. Data Retention
- On-device data (scores, stars, settings) remains until you delete the App or clear its data.
- Advertising data collected by Google is retained according to Google's policies.
8. Your Rights
Depending on where you live, you may have the right to access, correct, delete, or restrict the use of your personal information, and to opt out of tracking or "sharing" for targeted advertising.
- You can delete all on-device data at any time by deleting the App.
- You can limit or disable ad tracking through the iOS tracking setting and the in-app "Manage ad preferences" option.
- For requests relating to data held by Google, please refer to Google's privacy controls.
To make a privacy request to us, contact us via www.therufinogroup.com.
9. Children's Privacy
Eish Taxi is intended for a general audience and is not directed to children under 13 (or the equivalent minimum age in your country). We do not knowingly collect personal information from children. If you believe a child has provided information through the App, please contact us and we will take appropriate steps.
10. Security
We rely on the security protections of your device's operating system and our service providers. No method of electronic storage or transmission is completely secure, but we take reasonable measures to protect the limited information involved.
11. International Transfers
Our advertising partner (Google) operates globally, so data may be processed in countries other than your own, including the United States. Where required, such transfers are protected by appropriate safeguards under the relevant provider's policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date above shows when it was last revised. Significant changes will be reflected here, and your continued use of the App after an update means you accept the revised policy.
13. Contact Us
The Rufino Group
Website: www.therufinogroup.com
For privacy questions or requests relating to Eish Taxi, please reach us through our website.